Jaeger-LeCoultre Reboots the Reverso Collection for Its 85th Anniversary

Jaeger-LeCoultre Reboots the Reverso Collection for Its 85th Anniversary

Since its introduction in 1931, the Jaeger-LeCoultre Reverso has stood as an icon of modern watchmaking. Over time, however, the range of watches in the line grew a tad unruly.

“Two years ago, we saw that the collection was composed of 53 different cases and five styles of dial,” says Daniel Riedo, Jaeger-LeCoultre’s chief executive. “It was time to refocus on the codes of the Reverso.”

The Geneva-based brand decided to use the occasion of the model’s 85th anniversary this year to introduce a new, st…